Proton Preve

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Overview

The Proton Prevé is a four-door compact saloon developed by Malaysian automobile manufacturer Proton. It was launched on 16 April 2012 and is based on Proton's next-generation P2 platform. The Prevé is the saloon complement to its sister car, the Proton Suprima S hatchback, and is also the successor of Proton Inspira.
The Prevé is claimed to be Proton's first global car, evident in the name Prevé itself, which means to prove or proof.
Proton started out in 1983 as a manufacturer of badge-engineered Mitsubishi vehicles. Proton cars managed to sell in great numbers because they benefited from the superior engineering and reliability of the Mitsubishi cars they were based on, among other reasons. However, with the dawn of the 21st century, Proton moved forward with the introduction of indigenously designed models such as the Proton Waja and Proton GEN•2. Unfortunately, these next-generation Protons were universally criticised for being poorly engineered vehicles. Consequently, Proton's Malaysian market share declined significantly in the early 2000s, hitting a seven-year low in 2007. In response, development of the Proton Prevé was initiated in 2009 under the leadership of the then Managing Director of Proton, Syed Zainal Abidin. Former BMW Vice President of Quality Management R&D, Dr. Wolfgang Karl Epple was also appointed that same year as Proton's Director of Quality. He was later promoted to Senior Director Group Operations, where he contributed to the development of the P3-21A project....

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