Overview
Cupra is a car brand owned by The Volkswagen Group, a German manufacturer, and produced by SEAT, a Spanish car manufacturer and wholly-owned subsidiary of Volkswagen Group, headquartered in Martorell near Barcelona.
Originating from SEAT's motorsport division Cupra Racing, the Cupra brand was introduced as a standalone brand in January 2018, after being used as a performance sub-brand of SEAT since 1996. While initial Cupra models are based on SEAT vehicles, in September 2020 Cupra introduced the first Cupra-only vehicle, the Cupra Formentor. In 2021, the brand introduced its first electric car called the Cupra Born....
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