DeSoto Deluxe

DeSoto was an American automobile brand that was manufactured and marketed by the DeSoto division of Chrysler Corporation from 1928 to the 1961 model year. More than two million passenger cars and trucks bore the DeSoto brand in North American markets during its existence.
The De Soto Motor Car Company was formed in Auburn, Indiana, in November 1912, by L. M. Field, Hayes Fry and Glenn Fry of Iowa City, Iowa, and V. H. Van Sickle and H. J. Clark of Des Moines, Iowa. It was a subsidiary of the Zimmerman Manufacturing Company of Auburn, which had been founded in 1886 as a manufacturer of horse buggies. It entered automobile production in 1908 with a line of high wheel automobiles and from 1912 to 1916 with light high wheel trucks, but switched to conventional cars and trucks around the time it was bought by the Auburn Automobile Company. Advertisements listed the 1910 Zimmerman Z-35 at $650 to $1,500....